Fashion
VirMax, LLC Partners with Bethenny Frankel’s Skinnygirl to Launch New Line of Supplements for Women
According to a press release, healthier living for women is becoming more simplified and affordable thanks to the launch of a new line of Skinnygirl supplements available exclusively at Walgreens retail locations across the country.
Blow Dryers and Blockbusters Connect Cinema To Consumers
Wil Shelton, President and CEO of Wil Power Integrated Marketing, has learned how to use his network of over 100,000 African American-based hair salons and barbershops to spread awareness of many global brands around the country.
Fragrance Creators Association Launches Digital Fragrance Resource for the Public
Fragrance Creators Association recently launched FragranceConservatory.com, a digital space designed to help people learn about fragrance and make informed and confident choices about the scented products they use every day.
Global fashion platform, SSENSE, expands its offering with the launch of dogwear
Global fashion platform, SSENSE, recently announced the debut of dogwear on ssense.com. Applying its industry-leading buying direction to curate an assortment of established luxury labels, emerging designers, and streetwear brands—specially designed for dogs—this marks a first for SSENSE as it expands into petwear.
Jewelry inspired by iconic characters and symbols from the Harry Potter films now on sale
In partnership with Warner Bros. Consumer Products, Pandora introduces a capsule collection of 12 hand-finished products, including charms, pendants and a bracelet inspired by iconic characters and symbols from the Harry Potter films
Walker & Company Brands Appoints Tia Cummings as New Vice President of Marketing
Walker & Company Brands (makers of Bevel and Form Beauty), a Procter & Gamble company, recently announced that Tia Cummings has joined their leadership team as Vice President of Marketing.
Virtue® Hair Care Announces “Charlie’s Angels” Campaign to Benefit She’s the First
Biotech hair care brand Virtue® has teamed up with “Charlie’s Angels” writer, director, producer, and actress Elizabeth Banks to launch a campaign with purpose to benefit She’s the First, a non-profit organization dedicated to fighting gender inequality through education. The initiative was announced on Instagram recently with an inaugural post by Banks, featuring celebrity hairstylist and Virtue Creative Director, Adir Abergel.
Lands’ End Matching Family Flannel Pajamas Selected As One Of This Year’s Oprah’s Favorite Things
Lands’ End recently announced that the matching family flannel pajamas in rich red plaid are included in this year’s Oprah’s Favorite Things holiday gift list featured in the December issue of O, The Oprah Magazine and on OprahMag.com.
Gap Launches “Gift the Thought” Holiday Platform
Gap has launched their “Gift the Thought” 2019 Holiday platform anchored by the heartwarming hero film, “The Hoodie”. Under Gap’s Senior Vice President and Chief Marketing Officer Alegra O’Hare, the brand is pursuing an added emotional marketing tone this season. This sees a diversion from the traditional theatrical, musical nature of previous Gap Holiday campaigns, and introduces a more heart felt and sentimental hero film. “We wanted to create something special and unique that tugs at the heartstrings,” says O’Hare.
INDOCHINO Launches Custom Collection with New York Knicks Rookie Star RJ Barrett
INDOCHINO, recently launched a limited edition collection with its Signature Athlete, New York Knicks top draft pick RJ Barrett. Th e basketball player personally selected each of the six fabrics and two personalized linings, which went on sale online and in all INDOCHINO locations on October 24th.
Neiman Marcus Unveils The 93rd Edition Of The Iconic Christmas Book And Legendary Fantasy Gifts
Neiman Marcus recently unveiled the 2019 Christmas Book, a curated selection of nearly 800 extraordinary holiday gifts for everyone on the customers’ wish lists. Included in the Christmas Book are the legendary Neiman Marcus Fantasy Gifts, which celebrate their 60th anniversary and were unveiled recently at an event in Neiman Marcus at Hudson Yards.
Trunk Club Launches New Charitable Giving Platform in Partnership with Dress for Success and Career Gear
Trunk Club recently announced its new charitable platform, Trunk Club Cares, focused on improving job training and preparedness in local communities through partnerships with nonprofits Dress for Success and Career Gear.
Avon Transforms Its Beauty Offerings
New Avon, (“New Avon Company”) is putting a fresh face forward under the new ownership of parent company LG Household & Health Care, Ltd. While the iconic brand has a longstanding history of award-winning products, industry-leading innovation, and a network of 250,000 sales Representatives throughout North America, Avon will now have access to LG H&H’s world-class R&D capabilities in cosmetics, personal care, fragrance, hair care and packaging and design, allowing the brand to benefit from the cutting-edge technology and best-in-class quality of Korea’s leading consumer goods company.
Indique Hair Introduces New Remix Collection
Indique Hair recently launched its Remix Collection. This collection is Vietnamese hair that has been machine drawn to ensure that all the cuticles are aligned in the same direction.
