- Most used for comparing prices
- Most convenient to use
- Most up-to-date
- Most trustworthy, believable and preferred
WHAT MAKES NEWSPAPERS SO APPEALING?
- 82% of readers believe Black newspapers deal with subjects of special interest to them.
- 72% of readers believe Black newspapers are honest and truthful.
- 70% of readers believe Black newspapers show more of an understanding of their lives than dailies.
- Black newspapers have nationally accepted standard readership of 3.5 readers per copy, compared to 2.2 readers per copy for daily newspapers.
FIVE REASONS WHY FREQUENCY DRIVES HOME YOUR AD MESSAGE
PEOPLE HAVE NEW WANTS AND NEEDS EVERYDAY
Very few people have a need for any specific merchandise on any given day. Frequent advertising reaches decision makers when they are ready to buy, Not Just When You Are Ready To Sell.
FREQUENT ADVERTISING REACHES YOUR CUSTOMERS – REGARDLESS OF READING HABITS
Frequency builds awareness. Awareness builds familiarity. And familiarity builds trust. Conventional wisdom says your audience needs to be exposed to your ad 2.5 times for it to sink in and build awareness. Advertising gets the best results overtime. Each ad builds on prior brand recognition.
FREQUENT ADVERTISING HELPS YOU BEAT YOUR COMPETITION
If you are not advertising as much as your competition, who is more likely to reach the consumer who is ready to shop?
ADVERTISING FREQUENTLY EQUALS HIGHER THAN AVERAGE RESULTS
Every business needs new customers every week. A study conducted by the Advertising Research Foundation and American Business Press measured the profitability of products advertised with varying frequencies to discover that the more frequently advertised products resulted in higher profits.
FREQUENCY HELPS YOUR ADVERTISING CUT THROUGH THE CLUTTER
Repeating yourself to a target customer increases the odds that your message will get through.
Citizen Newspaper Group Inc.8741 S. Greenwood Ave., Ste# 107
Chicago, IL 60619