Missguided Powerhouse Teams Up With Iconic Streetwear Brand Sean John To Drop Their First Women’s Collaboration
BIA for SEAN JOHN X MISSGUIDED Photo by Bonnie Nichoalds
United in their mission to inspire creativity in expression and self-confidence, SEAN JOHN X MISSGUIDED invites the next generation of future icons to be unapologetically themselves through this timeless streetwear collection.
“Real disruption that resonates with customers isn’t just about getting ranges and collaborations right, it’s about being prepared to break new ground,” said Missguided Founder & CEO Nitin Passi. “And with SEAN JOHN X MISSGUIDED, that’s precisely what we’ve done - the first Sean John collaboration for women, built around how we know the Missguided customers want to look. And this is more than a one-off – we’ll be unveiling additional Sean John x Missguided ranges as our partnership builds.”
The 114-piece range combines Sean John’s legacy with contemporary streetstyle for an aesthetic grounded in true authenticity. As Sean John’s first women’s collaboration, SEAN JOHN X MISSGUIDED is meant to empower its wearers to be seen, use their voices, and embrace their individuality.
Inspired by the history of the Sean John brand and its music heritage, the collection features the velour, nylon and sweat fabrics synonymous with Sean John’s classic styles.
The range offers joggers with coordinating hoodies, oversized t-shirts, bike shorts, mini dresses, leggings, bodysuits, intimates and accessories.
The campaign, shot by Bonnie Nichoalds, is fronted by up-and-coming icon and rapper BIA, who embodies the collaboration’s fearless, creative and trailblazing spirit. BIA’s spotlight in the campaign brings to life the authentic music DNA of the Sean John brand and Missguided’s mission for female empowerment.
“I remember how iconic Sean John was to me growing up, it represents a Hip-hop legacy that I feel empowered in,” states BIA. “This whole collection is my style. I pride myself on being able to dress in baggy clothes while still being sexy. I love what Missguided represents and how they empower me to be my true self! I think that really shines through in the campaign.”
Classic styles are updated in contemporary silhouettes with the signature pieces loved by Lil Kim, Rihanna and Paris Hilton reimagined for future idols. The statement bandana print seen throughout the collection is a nod to Jennifer Lopez’s iconic Sean John moment from the 2000s.
Own the collection at www.missguidedus.com, available in sizes XS to Plus and retailing from $22.00 - $152.00.
Follow along on social @missguided and #SeanJohnxMissguided
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