OPERATION HOPE’S 1 MILLION BLACK BUSINESS INITIATIVE HAS SUPPORTED MORE THAN 155,000 BLACK BUSINESSES TO DATE

OPERATION HOPE’S 1 MILLION BLACK BUSINESS INITIATIVE HAS SUPPORTED MORE THAN 155,000 BLACK BUSINESSES TO DATE

ATLANTA, PRNewswire -- Operation HOPE, the nation’s leading non-profit dedicated to financial empowerment for underserved communities, announced that its groundbreaking 1 Million Black Business (1MBB) initiative has supported more than 155,000 unique businesses to date through its HOPE Inside network and 1MBB partners. According to the 1MBB 2022 Impact Report, which will be released in Q1 2023, this accounts for approximaetly 5% of all Black-owned businesses in the U.S.

Launched in October 2020, Operation HOPE and lead partner Shopify established 1MBB to help create and support up to one million new Black-owned businesses by 2030. Shopify committed resources to the initiative valued at approximately $130 million. In addition, Operation HOPE has signed a coalition of more than
60 other corporate, governmental and private partners that have committed to support the effort. This includes the U.S. Small Business Administration, Truist, First Horizon, Wells Fargo, the NFL, MasterCard, Comcast, iHeart Radio, Aprio, Clark Atlanta University, New Birth Missionary Baptist Church, Reid AME Community Development Corporation, Fraternities Kappa
Alpha Psi, Phi Beta Sigma and municipality partners including
the cities of Birmingham, Memphis, Jackson, St. Louis, Los
Angeles, Kansas City, Charlotte, Salisbury and Montgomery,
among others.

The no-cost program helps Black entrepreneurs acquire the knowledge, skills and access to resources required to start, scale
and grow their businesses. Through 1MBB, Black business
owners have the opportunity to sign up for Operation HOPE’s
award-winning model of community uplift, financial literacy
and education – HOPE Inside - and upon graduation, Shopify
has committed to providing aspiring Black entrepreneurs education,
programming and resources to help launch or expand their
businesses. Other 1MBB partners have also committed to providing
in-kind services and support for these business owners.

“I have consistently espoused that ‘silver rights’ is the ‘civil
rights’ issue of this generation. Operation HOPE’s bold 1MBB
initiative is equipping entrepreneurs with what they need to
create and sustain a viable business,” said John Hope Bryant,
Founder, Chairman and CEO of Operation HOPE. “1MBB
offers a real, actionable approach to tackling financial disparities
and building stronger communities. The data shows that we are
having a true impact and empowering Black businesses.”

“Operation HOPE, 1MBB, and Shopify gave me the ability to build and launch a beautiful, easy-to-manage website with no prior experience along with the capital from my first loan to acquire the things I needed to continue to grow my business,” said Jazmin Richards, Founder & CEO, BlkSunflower.com.

“Operation HOPE and 1MBB also provided me with amazing coaches and resources that help set BlkSunflower up for success. With the resources and coaching, especially access to funding, and business development tools, I now know that I am supported and the sky is the limit.”

To date, 1MBB has achieved the following results: Onboarded more than 30,000 hours of professional services including accounting, legal, e-commerce strategy and marketing advice services from 1MBB partners to support Black business owners.

Established a strategic alliance with the U.S. Small Business
Administration (SBA), which includes the support of municipal partners and civic and community leaders in more than 200 U.S. cities, to help raise awareness of tools and resources available to underserved communities through the SBA.

Activated nearly 100 certified financial wellness and small business coaches to provide one-on-one sessions to source, train, certify and support program participants via virtual webinars and in-person events.

Expanded national efforts to recruit new small business owners through various business trade groups, Historically Black Colleges and Universities (HBCUs), as well as members of the ‘Divine 9’ National Pan-Hellenic Council (NPHC).

Research from the latest HOPE Minority Small Business Index reveals that Black entrepreneurs remain optimistic despite recent inflation, hikes in interest rates, and supply chain disruptions. Through the 1MBB initiative, removing barriers to business success such as mentorship, risk tolerance, lack of technological innovation, digital strategies and limited access to capital can help improve
outcomes.

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