McDonald's Hiring Day Draws Crowds, High Hopes
by Christina Rexrode
McDonald's Corp. went on the offense against critics who complain that it's a lousy place to work.
The world's largest hamburger chain held its first National Hiring Day and was awarded with a strong response from job seekers. Thousands showed up at restaurants nationwide to apply for jobs mixing shakes and serving Happy Meals. The company planned to hire 50,000 new workers in one day, boosting its staff by about 7 percent.
McDonald's painted the event as a boon for an economy where more than 13 million Americans are looking for work. But the real purpose, industry experts said, is that McDonald's needs to portray itself as a decent employer.
That will be a challenge for a company whose name is often synonymous with "you-want-fries-with-that" jokes. "McJob" even has a place in The Oxford English Dictionary, defined as "an unstimulating, low-paid job with few prospects.''
But to people who need work, any stigma is beside the point.
Managers at a McDonald's in Cincinnati said a dozen or so applicants had lined up by 7 a.m., an hour before the restaurant planned to start interviews. By 10 a.m., the store had interviewed 100 people and had 25 more waiting.
Associated Press
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