Good Scent Oils expanding its brand

Regina M. Earvin-Underwood
Regina M. Earvin-Underwood

 

Good Scent Oils expanding its brand 

Chicago born entrepreneur named Regina M. Earvin-Underwood is making her own history; as the world celebrates Women’s History Month this March.  She was recently approved for the Walmart Marketplace.  As the Owner of Good Scents Oils (GSO), she has come a long way. From selling GSO products from home, to vending at events, to hiring individual sales reps, to opening her first store in 2006, to selling her products at a mall kiosk in 2019, to opening her own warehouse distribution center in 2020, to partnering with Walmart marketplace in 2023.  This is an opportunity to dream bigger and expand the GSO brand. 

Regina has strategically built GSO since 1994.  It is currently a woman owned business with products being shipped to 51 states and 10 countries that are derived from recipes inspired by a phenomenal woman, her Grandmother. Some of the labels even carry her name, such as Ella Mae’s German Chocolate Cake Body Scrub, Ella Mae’s Strawberry Cheesecake Body Scrub, Ella Mae’s Lemon Pound Cake Whipped Butter Cream and Body Scrub.  

While building her own business, Regina also builds community online, where she has more than 40,000 followers.  She has established a bold blueprint for community reinvestment. She consistently gives back to the community by purchasing supplies locally to ensure that as her business grows, local businesses also grow.  She helps local business owners by placing their flyers in bags when people shop at her store and in the boxes that are shipped both nationally and internationally.  Each GSO order is shipped with love, and it is evident on every label which includes a heart around the letters GSO.  

Regina is a world-changing entrepreneur whose GSO products have been enjoyed by nationally known celebrities.  I believe your audience will be motivated to keep pursuing their dreams, when they hear her story.  

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