Lily-Lark Expands Fashion-Forward Skin Protection with New LARK Line of UPF 50+ Parasols

PRNewsFoto
PRNewsFoto

Lily-Lark Expands Fashion-Forward Skin Protection with New LARK
Line of UPF 50+ Parasols

NEW YORK PRNewswire -- Just as summery days begin to return, there’s a new form of skin protection under the sun. Lily- Lark’s new diffusion line of UPF 50+ parasols, Lark, will pair high design with affordability. The Lark parasol will sport a collection of 10 curated, artist-designed prints. Lily-Lark’s original signature line will introduce its own lineup of 8 new prints for Summer 2022.

Lark is the culmination of an extensive design process to preserve the luxe Lily-Lark feel at an accessible price point. The result is a slightly pared-down, more minimalist parasol, which requires less labor to produce.

Among the newly debuting prints are a selection of neutrals, created with
fashion flexibility and appeal to all genders in mind. Some prints are figurative, some are abstract… there’s a Lily-Lark print for every stylish attitude.

Speaking on this new chapter for the company, Lily-Lark’s founder, CEO and Creative Director Lisa Selwitz remarked: “With the launch of 19 new prints and a less expensive parasol, we aspire to make serious sun protection inviting to more people.”

Selwitz is particularly excited about one new Lark print. “It was designed in collaboration with vintage fashion aficionada and Egyptologist Colleen Darnell, a.k.a. @vintage_egyptologist. Dr. Darnell has been a fan and friend of Lily-Lark’s for many years. She suggested using art from ceiling patterns of tombs, circa the 1300’s B.C.E., to create a print.” The result is called WASET, named for the ancient city where the tombs are located. The artwork is by Stephan Jans, owner of the textile studio PRINTS OF ORANGE.

Lily-Lark’s distinctive parasols combine a stunning, artisan- made bamboo frame with an eye-catching canopy crafted of sun-protective fabric. A matching carrying case makes it easy to take a Lily-Lark along for a stroll down city streets, a day at the beach, or just running errands…all occasions that require shade.

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