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Jennifer Lopez Launches JLo Beauty

1/27/2021, noon
Jennifer Lopez has introduced JLo Beauty, a skincare collection developed by Ascendant Beauty LLC, a joint venture between Guthy-Renker and ...
Jennifer Lopez, Founder, JLo Beauty
 Jennifer Lopez Launches JLo Beauty

     Jennifer Lopez has introduced JLo Beauty, a skincare collection developed by Ascendant Beauty LLC, a joint venture between Guthy-Renker and BRX GR LLC.
    Like Lopez herself, JLo Beauty is a force. Determined from the beginning to create luxe formulas that work as hard as she does, Lopez carefully curated the skincare collection, which she spent decades searching out.
    It all stems from her long-time beauty philosophy based on The Five S’s: sleep, sunscreen, serum, supplements and sano. Inspired by the Spanish phrase, vivir sano, Lopez has always committed to living a healthy, sane life. While she can’t bottle sleep or sano, her approach to life has informed an edited line-up of multitasking formulas that make self-care a more simple and sensorial experience.
     “I want people to know that this is deeply meaningful for me, that it’s personal. Now, I want to share what I’ve learned with people everywhere. You want to know how I got my skin, how I look this way? This is how. This is how I live my life and it’s pretty simple,” said Lopez, who’s the founder of JLo Beauty.
    For her hero ingredient, Lopez was inspired by an old family secret—olive oil—but challenged her formulators to create something new, innovative, and groundbreaking. Enter the proprietary JLo Beauty™ Olive Complex: a 4-part olive blend of squalane, fermented oil, extra virgin oil and leaf extract that delivers antioxidant protection, and is clinically shown to deliver all-day moisturization and that star glow.
     Conceived by Lopez, grounded in science, the eight-piece collection reflects two years of product development and over 100 reformulations — until the result was finally worthy of her name. Starring her favorite glow serum and wonder cream, the JLo Beauty collection features eight luxury formulas including the following:
* THAT HIT SINGLE IN A GEL CREAM CLEANSER ($38)
* Brighten. Refine. Soothe.
* THAT JLO GLOW IN A MULTITASKING SERUM ($79)
* Tighten. Brighten. Hydrate.
* THAT LIMITLESS GLOW IN A MULTITASKING MASK ($18; $48 for three)
* Tighten. Plump. Radiate.
* THAT BLOCKBUSTER IN A NONSTOP WONDER CREAM ($58)
* Hydrate. Plump. Nourish.
* THAT BIG SCREEN IN A BROAD SPECTRUM SPF 30 MOISTURIZER ($54)
* Hydrate. Protect. Soothe.
* THAT FRESH TAKE IN A FIERCE EYE CREAM ($48)
* Hydrate. Brighten. Smooth.
* THAT STAR FILTER IN AN INSTANT COMPLEXION BOOSTER ($39)
* Highlight. Bronze. Diffuse
* THAT INNER LOVE IN A SKIN-NUTRITIOUS DIETARY SUPPLEMENT ($36)
* Nourish. Protect. Soothe.
JLo Beauty has launched on www.jlobeauty.com and at Sephora, sephora.com. It also launched on Amazon on January 14, 2021.