Natural Is The New Normal
Natural Is The New Normal
Lafe’s® Natural BodyCare is offering their Active, Fresh and Soothe Deodorant Sticks made from natural and organic ingredients in 4,200 Walmart stores throughout the United States and grocery.walmart.com.
Consumers are now more aware than ever of the benefits to choosing natural when given the option. However, cost often impacts the ability to choose a natural alternative.
According to a news release, Lafe’s new partnership with Walmart will make available three of their most popular baking soda free, non-toxic deodorant scents: Active – Scented with Citrus & Bergamot essential oils, Fresh – Scented with Cedar essential oil & Organic Aloe, Soothe – Scented with Lavender essential oil at a price of $4.84.
“We are living in a different time where natural, healthy products need to be more accessible and affordable to all consumers. Natural is the new normal and it shouldn’t cost consumers more to make a healthier choice,” Founder & Owner, Lafe Larson said. For over 25 years, the Lafe’s brand has provided consumers with non-toxic deodorants and other personal care products.
Lafe’s plant-based Deodorants are made with natural and organic ingredients and essential oils, while being baking soda, aluminum, propylene glycol and petroleum free, cruelty free, gluten free, non-GMO, and vegan.
Larson says, “We’ve been doing natural for over 25 years and believe what goes on your body goes in your body.”
Lafe’s is honored with several awards, including Natural Solutions “Beauty with a Conscience Award” two years in a row and in 2017, was awarded the prestigious The President’s “E” award for Exports.
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