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Mental health and confidence - priorities for the girls of Generation Z

INTIMINA surveyed more than 2,000 girls to find out what they want and need

In a time when Gen Z has become the focal point for numerous brands, there is a prevalent assumption that we understand how these young individuals think and what matters most to them. Gen Z is driven by purpose and world change. They are socially conscious and aim for success. As an intimate health brand, INTIMINA wanted to find out more about what young girls and women need and want in the complex tapestry of their lives - and has asked them directly.