September 27, 2023
Women’s basketball champion Angel Reese and CEO and Founder of Mielle Organics Monique Rodriguez are featured in “From One Queen to Another,” the first ad campaign from Mielle Organics. Mielle Organics.
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MIELLE LAUNCHES FIRST AD CAMPAIGN 'FROM ONE QUEEN TO ANOTHER,' DISMANTLING BEAUTY SECRET 'GATEKEEPING,' AND FORGING SISTERHOOD THROUGH AWARD-WINNING TEXTURED HAIR PRODUCTS
In a nod to the power of a good hair product referral and who really is the IT girl when it comes to having the best-kept beauty secrets, Mielle, an award-winning textured hair care brand, launches the brand's first-ever ad campaign, "From One Queen to Another." The campaign features CEO and Founder Monique Rodriguez – as Queen of the Textured Haircare Category – and women's basketball champion, Angel Reese – as Queen of the Court. From today's launch through 2024, the campaign will celebrate and inspire queens to step into their greatness with a presence at key cultural events, on-site activations, and panels, while spotlighting the award-winning Mielle Pomegranate & Honey collection.