October 25, 2023
5® gum and J.I.D honor 50th Anniversary of Hip Hop with new track inspired by iconic artists from the genre, available exclusively on five vintage Boomboxes, set to play the song only 5 times in a lifetime. Mars, Incorporated.
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5 Gum® Teams Up With J.I.D to Release Exclusive Track Available on Only 5 Boomboxes in the World
Mars' 5® gum announced its "5 in a Lifetime" campaign, in partnership with critically acclaimed lyricist and performer J.I.D to honor one of the most monumental moments in music history – the 50th anniversary of Hip Hop. Connecting Hip Hop fans with their favorite genre in a way never done before, 5 gum teamed up with J.I.D to release a special new track inspired by and packed full of audio references from 5 of Hip Hop's most influential albums, such full "Word of Mouf" from Ludacris, "What's the 411?" from Mary J. Blige, "Resurrection" from Common, "Phrenology" from The Roots, and "Shock Value" from Timbaland. But there's a catch: only 5 lucky fans will get the opportunity to listen. One song. 5 listens in a lifetime.