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Primo Partners recently became the first BIPOC-owned franchisee group to be named Operator of the Year by Ben & Jerry’s. It is also the ice cream company’s largest franchise group, with 10 Scoop Shops across six states. From left to right: Phillip Scotton, Antonio McBroom, Eric Taylor and Josiah Fisher of Primo Partners. PRNEWSFOTO

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Black-owned, Black-led Franchisee Group Gets the “Big O” from Ben & Jerry’s

The three Black leaders of Primo Partners want to use their business to dismantle white supremacy.