Black-owned, Black-led Franchisee Group Gets the “Big O” from Ben & Jerry’s
Primo Partners recently became the first BIPOC-owned franchisee group to be named Operator of the Year by Ben & Jerry’s. It is also the ice cream company’s largest franchise group, with 10 Scoop Shops across six states. From left to right: Phillip Scotton, Antonio McBroom, Eric Taylor and Josiah Fisher of Primo Partners. PRNEWSFOTO
Gets the “Big O” from Ben & Jerry’s
group, with 10 Scoop Shops across six states. From left to right: Phillip Scotton, Antonio McBroom, Eric Taylor and Josiah Fisher of Primo Partners.
states.
hat. Winners of the award demonstrate excellence in sales trends, financial management, marketing, community involvement, and store operations.
haven’t stopped. Primo Partners exists to create opportunities for historically marginalized people. That’s how we’re going to grow generational wealth in our community.”
Primo Partners being recognized in this way can serve as a testament for what is possible for others.”
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