Fashion
EASTSIDE GOLF AND NIKE RELEASE "TAKE FLIGHT" FOOTWEAR COLLABORATION
Eastside Golf, the lifestyle brand redefining the intersection of golf, culture, and fashion, today revealed its second highly anticipated shoe collection in collaboration with NIKE, Inc.
La Roche-Posay Partners With Law Roach in New Campaign To Celebrate 50th Anniversary
La Roche-Posay, the dermatologist-recommended skincare brand and leader in advanced sun protection, announces the debut of its Brand Name Campaign, a bold new initiative that transforms a viral moment into an authentic, equity-building movement. Inspired by the wave of positive sentiment and playful wordplay around the brand's name across the social universe, La Roche-Posay has harnessed humor, levity, and social-first storytelling to further its life-changing dermatology mission.
YSL BEAUTY CHAMPIONS THE NEXT GENERATION OF SCENT, SPORT AND STYLE: SHAI GILGEOUS-ALEXANDER AS A U.S. VOICE OF MYSLF ABSOLU
YSL Beauty celebrates three-time All-NBA First Team, and reigning NBA MVP and Finals MVP, Shai Gilgeous-Alexander, as a U.S. Voice for the new iteration of MYSLF: MYSLF ABSOLU. An embodiment of modern, multi-dimensional athleticism-meets-iconicity, Shai is a dynamic and stylish force both on and off the court, where his skill and individual creativity join to create a radical expression.
KYLIAN MBAPPÉ UNVEILS THE NEW CLASSIC FUSION CHRONOGRAPH UEFA CHAMPIONS LEAGUE TITANIUM
In football, timing is everything. Since 2015, Hublot has been the Official Watch of the UEFA Champions League, measuring greatness, second by second, goal by goal, glory by glory. To celebrate 10 years of unforgettable moments, Hublot introduces the Classic Fusion Chronograph UEFA Champions League Titanium, a limited-edition timepiece that kicks off the 2025/26 season in style, available in just 100 pieces. Dressed in legendary blue. Powered by the spirit of champions.
SKYLAR DIGGINS ADVANCES TO PLAYOFFS AFTER WEARING 422 GRAMS OF PROTEIN--MADE WITH MILK
PRNewswire -- Seattle basketball star and style icon Skylar Diggins made her final entrance of the regular season in a piece unlike anything seen before— a one-of-a-kind Protein Puffer Jacket, crafted with an extraordinary 422 grams of protein sourced from real milk (yes, dairy milk).
göt2b® Teams Up with Artist UMI and MAX for a Custom Partnership, Celebrating Self-Expression and Bold Curls
göt2b®, the trend-forward styling brand from Henkel, is thrilled to announce its newest partnership with MAX and musical artist UMI, launching this September to celebrate self-expression, bold beauty, and confidence. Together, they will provide fans with an immersive experience blending music, style, and the ultimate curl care spotlighting göt2b's new curled line.
Adore Me and Jordyn Woods Launch SOFT TOUCH, the Brand's First Affordable Loungewear Collection
Adore Me, a trailblazing lingerie and lifestyle brand known for making style accessible, has teamed up with model, entrepreneur, and style icon Jordyn Woods to launch the SOFT TOUCH Collection, available today at adoreme.com.
SHEAMOISTURE HONORS BLACK BEAUTY WITH "YES, AND" CAMPAIGN STARRING SERENA PAGE
Being that girl is easy when you defy the rules, set the tone, and embrace endless possibilities. SheaMoisture proclaims: Own every version of you, in its new "Yes, And" anthem video, the latest content piece in the rollout of the larger brand campaign that celebrates the versatility of Black beauty and the expression of every facet of identity, while ushering in a new era for the brand.
Jordan Brand and Bandai Unite to Create Iconic Collectibles for Their Community
BANDAI SPIRITS Co., Ltd. (President & CEO: Hiroshi Sakakibara; Headquarters: Minato-ku, Tokyo) are excited to announce a collaboration with Jordan Brand (President: Sarah Mensah; Headquarters: Beaverton, Oregon), which has a 40-year history under NIKE, Inc. (President & CEO: Elliott Hill; Headquarters: Beaverton, Oregon) to further deepen its connection to the world of pop culture. This unique collaboration aims to celebrate the rich heritage and multi-generational, passionate communities of both brands.
Anne Klein Reunites with Supermodel BFFs Candice Swanepoel and Joan Smalls for New Campaign Celebrating Love
Supermodels Candice Swanepoel and Joan Smalls grace the streets of New York City as a dynamic duo for iconic American fashion brand Anne Klein. Both real-life best friends, their bond brings fresh authenticity to the campaign that is a tribute to women who balance careers and personal missions with elegance, and who uplift each other along the way.
Skechers Confirms OG Anunoby Joins Its Roster
Confirming the fan speculation surrounding his headline-grabbing slam dunk in SKX REIGN™ shoes during the 2025 NBA playoffs in May, Skechers officially announces that New York Knicks forward OG Anunoby has joined Team Skechers. In addition to competing in Skechers Basketball footwear, the NBA Champion and defensive powerhouse will appear in the brand’s global marketing campaigns.
Road to 40: Firstline Brands Launches New Products Ahead of 40th Anniversary
As Firstline Brands approaches its 40th anniversary, the leading textured hair accessory company in the U.S. honors its enduring legacy through bold product innovation and culturally-rooted community engagement.
RALPH LAUREN FRAGRANCES ANNOUNCES USHER AS THE NEW FACE OF RALPH'S CLUB NEW YORK
Ralph Lauren Fragrances announces global music icon and award-winning artist USHER as the face of the new Ralph's Club New York Eau de Parfum. This groundbreaking partnership marks USHER's first fragrance campaign and Ralph Lauren Fragrances' first partnership with a major award-winning music star, celebrating New York City, where icons of style and culture meet. Crafted for the true maverick of style, the spirit of Ralph's Club New York captures the timeless glamour of Manhattan's golden age; celebrating the city's modern energy, authenticity and enduring excellence.
UGG DROPS FAN-FAVORITE MUSTARD SEED COLORWAY IN A BRAND-NEW SILHOUETTE -- GOLDENSTAR & GOLDENCOAST UGGBRAID CLOG
Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]), launches the Goldenstar and Goldencoast UGGbraid Clog collection in the highly coveted colorway, Mustard Seed. Available in men's, women's, kids', and toddler sizes, the craveable clogs are now available exclusively at UGG.com and UGG® stores nationwide.
