A$AP Rocky Partners with Bilt to Drop Exclusive Member Vinyl and Launch "Rent Free" Campaign

BusinessWire
BusinessWire

A$AP Rocky Partners with Bilt to Drop Exclusive Member Vinyl and Launch "Rent Free" Campaign

Harlem-Raised Icon Brings Neighborhood Pride to Bilt's Housing Ecosystem with Limited Edition Vinyl, Chance to Win Free Rent, and Donation to His Former Building

NEW YORK--(BUSINESS WIRE)--Bilt, the rewards program that connects where you live with the places you love, today announced an exclusive collaboration with multi-hyphenated artist, entrepreneur, actor and fashion icon A$AP Rocky to celebrate the release of his long-awaited fourth studio album DON’T BE DUMB arriving January 16. The partnership features a Bilt-exclusive limited edition vinyl designed by Rocky himself, honoring his deep connection to Harlem and New York. The custom vinyl showcases New York-inspired cover art with artistic details that reflect Rocky's roots in the community that shaped him.

The collaboration launched in late 2025, with the exclusive vinyl available now to members through a special pre-order on Bilt's app and website. Alongside the vinyl release, Bilt is also featuring A$AP Rocky in a special edition of its monthly game show, "Rent Free”, where Rocky is a contestant, offering Bilt Members nationwide the chance to win free rent payments of up to $2,500. In addition to getting their rent paid, the top 10 winners will also receive signed editions of the exclusive vinyl, with hundreds of additional members earning bonus Bilt Points.

In a move that brings the partnership full circle to Rocky's roots, Bilt is making a donation to a Harlem building where Rocky spent his teen years. The donation will cover January 2026 rent for all tenants in the building—supporting the community that shaped the artist and helping to ease the financial burden during an expensive time of year for many.

“For me, it’s always been about your community and neighborhood. Harlem made me who I am, from uptown to downtown, and that connection to place is everything,” said A$AP Rocky. “When Bilt said they wanted to cover rent for everyone in the same building where I grew up, that hit different. That’s not just business, that’s understanding what community really means. This vinyl is my love letter to New York, and being able to give back to the exact place that raised me while helping people across the country with their rent is the kind of partnership that actually matters.”

The partnership reinforces Bilt's evolution from a rent rewards program to a comprehensive housing and neighborhood commerce ecosystem, connecting members to authentic cultural moments while making housing payments rewarding. The collaboration also marks a full-circle moment, as A$AP Rocky—who helped celebrate Bilt’s launch at the very beginning—returns for this next chapter.

“Rocky embodies what we believe at Bilt: your neighborhood isn’t just where you live, it’s what fuels your creativity, your ambition, your entire trajectory,” said Ankur Jain, Founder and CEO of Bilt. “From joining us at Bilt’s launch to now, his roots in Harlem have always been inseparable from his success, and this limited-edition vinyl is our way of honoring that connection. It’s a celebration of the community that shaped one of hip-hop’s most influential artists and a reminder of why giving back to your neighborhood matters.”

DON’T BE DUMB marks Rocky's first studio album in nearly eight years. The Bilt exclusive vinyl captures this milestone moment with design elements that pay homage to Rocky's artistic evolution and his unwavering connection to New York.

Bilt continues to expand its neighborhood commerce ecosystem, with recent partnerships spanning airlines, hotels, dining, and entertainment venues, allowing members to earn points on everyday spending beyond rent. The A$AP Rocky collaboration represents Bilt's commitment to connecting members with cultural experiences that resonate with their diverse communities while directly investing in the neighborhoods that shape them.

Bilt is the first loyalty program for renters that allows members to earn rewards on rent and HOA payments while building a path to homeownership. The Bilt Alliance – developed in partnership with some of the nation’s largest residential owners and operators – is a network of more than 5 million homes across the country that rewards residents on each residential payment and enables property managers to increase resident loyalty and cost savings. Launched in June 2021, Bilt boasts the highest value rewards programs on the market today – including the most one-to-one point transfers for travel across major airlines and hotel partners; fitness classes at the country's top boutique studios; and the ability to use Bilt Points for rent credits, rideshare, home delivery, parking, toward a future down payment on a home or eligible student loans, and more. For more information, visit www.bilt.com.

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