EAGLES LEGEND BRANDON GRAHAM IS BACK IN THE GAME -- PARTNERING WITH FIRSTRUST BANK TO GIVE LOCAL BUSINESSES THE EDGE
EAGLES LEGEND BRANDON GRAHAM IS BACK IN THE GAME -- PARTNERING WITH FIRSTRUST BANK TO GIVE LOCAL BUSINESSES THE EDGE
Graham will be featured in Firstrust's new "Edge" campaign, playing on his reputation as one of the NFL's most-feared edge rushers
CONSHOHOCKEN, Pa., PRNewswire -- Brandon Graham may have hung up his cleats, but he isn't done making big plays for Philadelphia. The legendary Eagles defensive player and two-time Super Bowl Champion is teaming up with Firstrust Bank, Philadelphia's Hometown Bank® and the Official Bank of the Philadelphia Eagles, this NFL season.
Just in time for the Eagles' home opener, Graham will star in Firstrust's new "Edge" campaign, showcasing how Firstrust gives businesses an edge, playing on Graham's reputation as one of the NFL's most-feared edge rushers. Highlighting Graham's personality, passion and sense of humor, the campaign will show him transitioning from playbooks to portfolios.
"Brandon embodies the resilience, determination and competitive spirit that drive Philadelphia forward," said Richard J. Green, Executive Chairman and Owner of Firstrust Bank. "On the field, he dominated the edge. In business, Firstrust is just as relentless when it comes to helping local businesses find and maintain their edge. Firstrust is committed to helping businesses stay ahead of the competition by providing the resources and local expertise they need to succeed."
The campaign will showcase Graham as not only a champion of the Philadelphia community, but as a symbol of strength with a relentless drive to win. Because Graham knows winning isn't just about one moment — it's about delivering in all four quarters, whether on the field or throughout the fiscal year.
"My love for this city and my team will never fade, which is why I'm excited to partner with Firstrust, Philadelphia's Hometown Bank, but also the Official Bank of the Philadelphia Eagles," said Brandon Graham. "Firstrust is a true teammate to businesses and community members across the region, encouraging growth and creating opportunities. I'm honored to work alongside them to help businesses find their edge."
The campaign debuted on August 22 during the Philadelphia Eagles vs New York Jets preseason game with new tv commercials, and includes radio commercials, digital ads, social media, billboards throughout the Greater Philadelphia region, in-branch displays, and social media shorts throughout the season. To view the first few commercial spots, visit https://www.youtube.com/@firstrustbank.
As the Official Bank of the Philadelphia Eagles, Firstrust offers fans and businesses across the region unique ways to connect with the team — from the Firstrust Bank Club at the Eagles stadium, Eagles themed checking accounts and debit cards, a high school entrepreneurship program, community events and more — combining hometown banking with hometown pride.
For more information about Firstrust, visit www.firstrust.com.
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