PHI Studio Partners with Village of Rosemont to Unveil 'EXP,' Chicagoland's Largest Immersive Experience Destination

PHI Studio Partners with Village of Rosemont to Unveil 'EXP,' Chicagoland's Largest Immersive Experience Destination

This partnership underscores a shared commitment to pushing the boundaries of cultural and entertainment experiences

ROSEMONT, Ill., PRNewswire -- PHI Studio, a global pioneer in immersive arts and entertainment, is set to bring the next generation of storytelling to the Midwest with EXP, a groundbreaking new immersive experience development created by the Village of Rosemont.

Slated to open in Fall 2025 in the village's Pearl District, the state-of-the-art, 26,000-square-foot venue will feature a rotating selection of cutting-edge virtual, augmented, and mixed-reality experiences, offering audiences transformative and innovative content that transcends traditional formats.

"We are thrilled to welcome PHI Studio to our new immersive destination venue EXP in the Pearl District. Their world-class virtual experiences bring a new dimension to our entertainment offerings and reinforce Rosemont's position as a premier destination for innovation, culture and creativity. This partnership reflects our continued commitment to bringing unique, future-forward experiences to our community and visitors alike," said Mayor Brad Stephens, Village of Rosemont.

Combining technological innovation with artistic excellence, PHI Studio has established itself as a trusted leader in designing, producing, and distributing transformative location-based experiences (LBE) that challenge perceptions and inspire connection. With over one million tickets sold worldwide for its free-roaming LBVR experiences, PHI Studio aims to continue pushing the boundaries of immersive storytelling through EXP.

"Our collaboration with the Village of Rosemont represents a shared vision of elevating immersive entertainment to new heights," said Eric Albert, PHI Studio's CEO. "With our track record of success in cities like Montreal, Houston, Shanghai and Singapore, we are confident in our ability to establish EXP as a must-visit destination for those seeking transformative cultural experiences."

This strategic partnership with the Village of Rosemont reflects PHI Studio's commitment to innovation and underscores its role as a bridge for international creators seeking to connect with North American audiences. Together, PHI Studio and the Village of Rosemont aim to redefine the cultural and entertainment landscape, offering immersive experiences that captivate, inspire, and leave a lasting impact.


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