Celebrity Chef Carla Hall and The Fresh Market Team Up to Support Alzheimer’s Association During Month of June
Celebrity Chef Carla Hall and The Fresh Market Team Up to Support Alzheimer’s Association During Month of June
June is Alzheimer’s and Brain Awareness Month
The Alzheimer’s Association is proud to partner with The Fresh Market and celebrity chef, author and TV personality Carla Hall to raise funds and awareness for Alzheimer’s disease during Alzheimer’s and Brain Awareness Month this June. From June 1-30, The Fresh Market will donate 10% of the purchase price of Hall’s Sweet Heritage Butter Tart to the Alzheimer’s Association.
Carla Hall, beloved for her appearance on Bravo’s Top Chef and Top Chef: All Stars, is known for her philosophy of cooking with love. She is now using her voice – and her passion for food – to make a meaningful impact in the fight against Alzheimer’s disease in honor of her beloved grandmother, Freddie Mai Price Glover.
“My Granny had a larger-than-life personality, but what I remember most is her food — it was always made with love,” said Hall. “Ironically, it was changes in her cooking that first signaled something was wrong. That’s when we learned she had Alzheimer’s.”
Inspired by her grandmother’s legacy, Hall is an outspoken Celebrity Champion for the Alzheimer’s Association. She speaks out by sharing her story to raise Alzheimer’s awareness, break down the stigma surrounding the disease and generate greater public support for the cause.
"The Alzheimer’s Association is thrilled to collaborate with The Fresh Market and Carla Hall during Alzheimer’s and Brain Awareness Month this June,” said Delia Jervier, Executive Director, Alzheimer’s Association Illinois Chapter. “This partnership will help fund critical support services and research, while encouraging others to join us in the fight to end this disease.”
Alzheimer’s impacts millions of families. The numbers are startling. For the first-time ever, there are now over 7 million Americans living with Alzheimer’s disease and almost 12 million family members and friends serving as their unpaid caregivers, according to the Alzheimer’s Association Alzheimer's Disease Facts and Figures report. In Illinois alone, there are 250,600 people living with Alzheimer’s and 314,000 caregivers.
“It’s not often we have the opportunity to collaborate with two incredible partners through a single initiative,” said Emily Turner, chief marketing officer at The Fresh Market. “We’re honored to join forces with Carla Hall and channel our shared passion for food into raising awareness of Alzheimer’s disease and supporting the vital work of the Alzheimer’s Association in our communities.”
Carla Hall’s Sweet Heritage Butter Tarts are available in Apple, Cherry, Peach, Strawberry Rhubarb, and Fruits of the Orchard and feature a buttery oat crust with a hint of almond, a nod to the flavoring Carla’s grandmother loved.
The partnership will be active in all The Fresh Market locations throughout the month of June.
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