The Apollo x Kwanza Jones Announce "Culture In Motion," a National Roadshow Uniting Communities Through Arts and Empowerment

The Apollo x Kwanza Jones - Image provided by SUPERCHARGED® by Kwanza Jones
The Apollo x Kwanza Jones - Image provided by SUPERCHARGED® by Kwanza Jones

The Apollo x Kwanza Jones Announce "Culture In Motion," a National Roadshow Uniting Communities Through Arts and Empowerment

The multi-million dollar initiative–powered by Kwanza Jones & José E. Feliciano Initiative and the SUPERCHARGED Boost Bus–advances a new era of cultural connection, creative excellence, and nationwide community uplift.

LOS ANGELES, PRNewswire -- The Apollo and acclaimed artist, entrepreneur, and philanthropist Kwanza Jones announced Culture In Motion™, a new National Roadshow launching January 2026 to expand the Apollo's nearly 100-year legacy into communities across the United States. Designed to strengthen cultural access and community connection, the Roadshow brings Apollo programming, creative engagement, and SUPERCHARGED® by Kwanza Jones empowerment experiences directly to neighborhoods nationwide.

Culture In Motion is the inaugural activation of the Kwanza Jones & José E. Feliciano Initiative's (Jones•Feliciano Initiative) Producing Partner Program. After a rigorous application and review process, The Apollo was selected as the first institutional partner for its historic role as a global cultural beacon and its ongoing commitment to community impact. The multi-million dollar investment reflects Jones•Feliciano Initiative's transformational Impact Multiplier™ model, which goes beyond capital–providing institutions with strategic guidance, creative support, operational expertise, and access to a powerful ecosystem of knowledge and networks. Guided by Co-Founder Kwanza Jones' belief that "funding is the starting point, not the finish line," the model strengthens communities, expands institutional capacity, and multiplies long-term impact beyond Giving Tuesday.

A signature feature of the Culture In Motion Roadshow is the SUPERCHARGED® Boost Bus™– a custom mobile cultural hub designed to deliver Apollo artistry, creativity, and empowerment directly to local neighborhoods. The Boost Bus will transport The Apollo's heritage, performances, storytelling, and legendary Amateur Night spirit into communities, meeting people where they are and giving them a powerful boost to go further.

Building on that momentum, Culture in Motion blends the Apollo's legacy with bold, future-forward innovation through four programming pillars:

Arts Access: Live performances, creative showcases, and Apollo-style programming

Community Engagement: Collaborations with cultural institutions, schools, and grassroots organizations

Empowerment: Activations that spark creativity, encourage innovation, and turn inspiration into action

Legacy & Innovation: Honoring The Apollo's heritage while embracing new formats, technologies, and emerging voices

The Roadshow is co-produced by The Apollo in partnership with, and led by, SUPERCHARGED by Kwanza Jones–the empowerment media and creative studio known for building transformative, high-energy experiences that spark courage, confidence, community, and action. SUPERCHARGED brings experiential design, creative production, and storytelling that bridge The Apollo's iconic legacy with bold, next-era programming.

"The Apollo has always been more than a stage–it's a space where people use their voice, own their power, and take action," said Kwanza Jones, Executive Producer, Apollo Board Member, Apollo Alum, and Co-Founder of the Jones-Feliciano Initiative. "My Apollo story started on the Amateur Night Stage, where I was encouraged to amplify my voice and my purpose. That's the power of what The Apollo does–it's a place for all people. I'm excited that this Roadshow will help even more people create their own Apollo story–one that starts right where they are."

In January 2026, the Culture In Motion Roadshow will hold a send-off celebration at The Apollo in Harlem. The tour will then officially kick off its cross-country journey in Los Angeles during Grammy Week, before traveling through vibrant cultural hubs across Southern and Northern California, including:

Los Angeles, CA

Long Beach, CA

Inglewood, CA

San Diego, CA

Santa Clara, CA

San Francisco, CA

Oakland, CA

Sacramento, CA

From there, the multi-city tour will travel to major cultural centers, campuses, and community venues across the United States, including Chicago, Atlanta, Miami, Washington D.C., and additional stops to be announced. International destinations are under evaluation for early 2027.

Follow the movement. Communities or organizations interested in participating, collaborating, or hosting a Roadshow activation can find details at https://boostbus.com. Join us in moving culture forward: #CultureInMotion and bring a #CultureBoost to your community.

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