Saks Celebrates Fall Fashion With Next-Gen Superstar Chlöe Bailey
that are changing the industry landscape. Saks is encouraging customers to take liberties with style and bend the rules, honoring their individuality by finding pieces that best suit and elevate their lives. The campaign pushes for self-expression and inspires customers to be bold in their fashion choices and stay true to their personal taste with offerings from must-have everyday pieces to statement items.
creative Saks lens.”
sought after designers.”
In The Edit, Chlöe shares how she makes her own rules for fashion, what sparks her creativity and discusses her style and career evolution. Throughout the campaign, she can be seen boldly wearing some of the season’s most daring fashion while owning each look in the process. In imagery, Chlöe is seen sporting
personality in a video that can be seen on the Saks Instagram (@saks) and YouTube (Saks) channels. In the video, she reviews runway
looks from Alaïa, Burberry, Balmain and Isabel Marant, using only emojis. Saks is also partnering with internet media, news and entertainment
company, BuzzFeed, for a piece showcasing the seasonal campaign and Chlöe’s fashion inspiration for fall and will run ads in Vogue, Harper’s Bazaar and T Magazine and The New York Times.
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