ATTORNEY WANTS TO HELP PEOPLE TO THINK ABOUT LEGACY BUILDING

Gena Jones, Attorney, Certified Public Accountant, Certified Tax Resolution Specialist and Certified Fraud Examiner, is the author of “Legacy Made Simple.” PHOTO PROVIDED BY GENA JONES.
Gena Jones, Attorney, Certified Public Accountant, Certified Tax Resolution Specialist and Certified Fraud Examiner, is the author of “Legacy Made Simple.” PHOTO PROVIDED BY GENA JONES.

ATTORNEY WANTS TO HELP PEOPLE TO THINK ABOUT LEGACY
BUILDING

BY TIA CAROL JONES

Gena Jones is the daughter of the Chi-Lites singer Eugene Record. His career and his experiences with the IRS and tax situations are the
foundation of Jones’ entire career and led to her getting into the legal and accounting field.

Jones didn’t want any other families to go through the traumatic IRS experience her family went through. She also wants to help other families think about generational wealth and legacy building and has written a book, “Legacy Made Simple.”

“The book is written to focus on legacy creation and wealth building for Black and Brown communities. We have so much power in our community, but we’re focused on the short-term. Our legacy is more about the long-term and it’s not necessarily about us right now. It’s about us and the impact we can have on the future. Once we get that
and get on board with that, all of the things we don’t like that are happening right now, won’t be part of our story anymore,” she
said.

Throughout her career Jones has worked with a lot of entrepreneurs, celebrities, professionals and people from diverse backgrounds. Those people all want to start businesses, make money, acquiring assets,
but none of them mentioned or prioritized creating a legacy or building generational wealth. Jones wrote “Legacy Made Simple,” she created the workbook and card deck so people could understand how to build generational wealth, with a step-by-step guide, as well as have some assistance as they go through the steps. There also will be live events for families to attend where they can work through their legacy plan.
Beneficiaries will have their own workshops where they will be prepared to receive the inheritances and help them become smart
financial stewards.

Jones believes that people don’t have to be rich or have a lot of money to leave a legacy or build generational wealth. She believes that people can leave an impactful legacy by reimaging the way they use the
assets they currently have. What people get wrong, Jones said, is people don’t deal with the inevitability they will die, and they think
building a legacy is about death, when it is about life and living the best life so people can leave the best legacy.

Jones has a goal to help 10,000 people create a legacy plan. She has been going to different markets, Arizona, Chicago and Atlanta
to create brand evangelists who will go to their network and share what they have learned from “Legacy Made Simple.” It is her hope that people will understand what building legacy is about and learn the financial tools that have been elusive to many in Black and Brown communities. Jones wants people to use the tools for the betterment of
their families and their families’ future.

Jones believes when people realize the power of the Black and Brown dollar, and how if it is channeled in a different way, it can change the narrative of people’s families and their communities. “We’re the ones who have to do that. We can’t wait for somebody else to do that for us.” Jones said.

To purchase the “Legacy Made Simple” system, visit genajones.com

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