Balu Organics Play Ball Pits Creates a $1 Million Business for Black Mom

Danielle Spencer founded Balu Organics, a black-owned
business that started online from her basement during
the height of the pandemic in 2020, now revenue is set
to hit seven figures. PRNewsFoto
Danielle Spencer founded Balu Organics, a black-owned business that started online from her basement during the height of the pandemic in 2020, now revenue is set to hit seven figures. PRNewsFoto

 Balu Organics Play Ball Pits Creates a $1 Million Business for Black Mom

TORONTO PRNewswire -- When parents see how much fun toddlers have playing and diving into Balu Organics foam ball play pits, they know they have to get one for their little ones, too.

“Ball pits can be a unique part of playtime for toddlers and can help nurture their natural creativeness and curiosity,” said Balu Organics Founder, Danielle Spencer.

When working mom, Spencer, discovered the environmentally friendly
foam toy that provided hours of fun and entertainment for her own young daughter, she knew it was a winner.

She founded Balu Organics, a blackowned business that started online from her basement during the height of the pandemic in 2020, now revenue is set to hit seven figures.

Her products provide a safe and fun play activity, so parents can get
much-needed rest, free time, or most likely cross off chores from their never-ending to-do lists.

Balu Organics was born out of the desire to give Spencer’s
daughter a unique product that challenged her physical and mental
growth while satisfying her boundless curiosity.

Spencer also puts her daughter to work as the main model in all her marketing materials, so she gets to spend time with her as she works on the business and sees how she reacts to new products firsthand.

“Now demand is so high, we’re set to sell $1 million, only after
18 months. After navigating all the perils and pitfalls that cause many
small businesses to fail, we’ve expanded into a 2,500 square foot
warehouse, and we’re looking at moving into a bigger place,” Spencer
said.

Her cloth-covered foam play pits are filled with soft cuddly play
balls, so toddlers can safely dive in without getting hurt. Toddlers who
are still crawling can also stand up in the play pits, using the edge of
the pits as a handrail guide.

Toddlers are naturally attracted to the ball pits, which encourage
safe and creative playtime while nurturing their growing curiosities
about the world around them. The pits help their physical and mental
development, from crawling to walking.

Besides play ball pits, Balu Organics also sells playmats, and
will soon be diversifying into baby couches and ball pits of different
shapes.

“We sell top-of-the-line foam products locally sourced from Ontario,
Canada that adhere to strict North American safety regulations. Parents trust us because we only sell products that our own children would use,” said Spencer.

Balu Organics is also Certi-PUR-US certified and known for its
excellent customer service. Offering a quality product with attentive
customer service has paid off —most of her U.S. and Canadian customers are from word-of-mouth. She has more than 150 positive reviews alone on Etsy, and social media influencers have
raved about her product.

Her products were selected by bookstore Indigo as one of the finalists
of their Mini Marché program that supports local Canadian businesses. Balu Organics has also been featured in several
articles, including The New York Post, Vanity Fair, Fatherly, and BuzzFeed.

As a healthier alternative to polyethylene foam, Balu Organics
offers an environmentally friendly green soy-based high-resiliency
foam option called Koosh, which is safe and doesn’t emit harmful
chemicals.

The green foam is also 100 percent organic, so it can be composted
and is exclusively available only at Balu Organics. The brand is the
only company in North America offering this product.

“Moms and parents always have a soft spot for their kids, so
they’re willing to spend a little more for a great product like this.
Grandparents and people attending baby showers are also buying our
product as gifts,” Spencer said.

“Our daughter started playing in the ball pit at three months old
when we started the business, and she never got bored. You can also
watch how your baby grows and progresses over time, from laying in
the pit to standing up,” said Spencer.

Balu Organics creates products that will still delight and entertain
your baby at every stage and are also available online at Best Buy,
Indigo, Etsy, and The Tot.

“From tummy time to first climb, we’re committed to making
sure you have the best and most beautiful options for your little one’s
developmental playtime. If you have any questions, please review the
Balu Organics website or contact me directly,” said Spencer.

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