Efforts To Make This “The Safest Summer Ever"

 Efforts To Make This “The Safest Summer Ever”

The period between Memorial Day and Labor Day is traditionally the most dangerous time for teen drivers, with a
21 percent spike in teen traffic fatalities. Traffic safety officials often refer to it as “the 100 deadliest days.”
     This year, thousands of young people active in SADD (Students Against Destructive Decisions) are partnering with
The National Road Safety Foundation to instead make it “The Safest Summer Ever.”
    The two groups are mounting a massive social media campaign to call attention to a range of safe driving issues
from distracted and drowsy driving, as well as many other driving skills.
     The campaign will have different safe driving messages posted on social media every week, with those posts amplified
by shares and re-posts by SADD chapters and members nationwide.
     “We’re mobilizing the tens of thousands of student safety advocates in the SADD community at the middle school,
high school and college level to help spread important safe driving messages to peers, friends and family,” said SADD
President and CEO Rick Birt. “We hope to make this the safest summer ever, not only for teens on the road, but for all drivers and passengers.”
    “The messages being shared by our friends in SADD can be lifesaving,” said Michelle Anderson, director of operations
at The National Road Safety Foundation, a non-profit that promotes safe driving behavior and a longtime SADD supporter and program partner. “Our hope is that these efforts will help bring a decline in teen crashes that will, indeed,
make this the safest summer ever.”
      Messages will include material from the Passport to Safe Driving, created by SADD students and NRSF to engage teens and adults on the driving skills they need to be safe.
    Posts can be seen throughout the summer at #SADD and #NRSForg.

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