FEKAKAI’s 90’s Shea Butter Collection is Back


 FEKAKAI’s 90’s Shea Butter Collection is Back

      From scrunchies to chokers to animal print, everything
you love from the 90’s is back. And today, adding to this nostalgia, FEKKAI brings back one more classic: Shea Butter Collection, a haircare staple that was in every shower from the haircare obsessed to socialites and celebrities. Not only is
the brand re-releasing the collection, but they are expanding the product range to deliver optimal care for a wider range of hair types from wavy to tight curls.
     The collection has been re-formulated with Shea
Butter and Monoi Oil designed to provide hydration to thick, wavy, and curly hair while locking in moisture to smooth and tame frizz.
     In a study conducted by the brand, four out of five felt their hair was more hydrated and three out of four felt the product was weightless.
      Collection highlights include the Intense Mask, a vegan, silicone-free mask to deeply moisturize and soften curly, textured hair and the Intense Oil, which can be used on both hair and body, powered by Natural Shea Oil to deeply hydrate, nourish, and smooth wavy, curly, textured hair for bouncier,
shinier waves and curls.
     “We have worked tirelessly to find the perfect blend of Shea Butter and Monoi Oil to deeply hydrate and nourish the hair, all while keeping in line with our brand’s ethos to deliver clean formulas with salon-level results.” says legendary Hairstylist
Frédéric Fekkai. “We have seen many different hair
types in our salon over the past few years, so expanding
the collection to include more hair types was very important to me. I’m excited to reach new customers and am looking forward to their feedback.”
The collection consists of:
     * Shea Butter Intense Moisture Shampoo ($25, 8.5
FL OZ)
     * Shea Butter Intense Moisture Conditioner ($25,
8.5 FL OZ)
     * Shea Butter Defining Gel ($25, 4 FL OZ)
     * Shea Butter Intense Mask ($42, 8 FL OZ)
     * Shea Butter Curl Refresh ($25, 5 FL OZ)
     * Shea Butter Intense Oil ($32, 1.7 FL OZ)
     Just like the rest of the FEKKAI line up, every bottle in the Shea Butter Collection is made with 95% high-grade repurposed plastic and is 100% recyclable.
All products are free of silicones, sulfates,
phthalates, parabens, and are gluten free, vegan,
cruelty-free, and safe for color and chemically treated hair and have been extensively tested by the world-renowned Frederic Fekkai stylists who, according to a press release, put each product through a rigorous in-salon evaluation process.
     FEKKAI is joining forces with world-renowned hairstylist, Jawara Wauchope, who is one of the most influential and sought out stylist in fashion, luxury and amongst women in the entertainment industry. As Stylist Partner, Jawara will add valuable input to the brand’s current knowledge with education and training while also sharing engaging content for the brand’s full range of products that showcases his style, technique and point of view on beauty. Post-launch, he will continue to provide ongoing support for the brand’s full range of products.
     FEKKAI Shea Butter Collection is exclusively
available at ULTA and FEKKAI.com.

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