Trinity Health Launches $1.6M Vaccine Education Campaign to Reach Underserved Communities
The $1.6M radio and social media influencer campaign features Black and Brown influencers with large followings in 14 underserved communities across the country to educate, raises awareness, and promotes the availability of the vaccine.
“Vaccinating our communities against COVID-19 will be one of the greatest achievements in modern public health,” said Michael Slubowski, president and CEO of Trinity Health. “We will only be successful if we ensure that all members of our communities feel confident and prepared once the vaccine is available to them. Our mission with this campaign is to dispel myths and rumors by leaning on the science and facts of the vaccines’ safety and effectiveness.”
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