T. Rowe Price Relaunches Money Confident Kids Website With Five-step Program

T. Rowe Price Relaunches Money Confident Kids Website With Five-step Program

T. Rowe Price has relaunched its Money Confident Kids® program, a financial education program teaching basic financial concepts to middle school-age children, as a new five-step program with a refreshed website. The five steps outlined on the new site are designed to build on each other and simplify the process of teaching core financial concepts to kids.

Since the launch of its financial education efforts in 2009, T. Rowe Price continues its mission of promoting financial capabilities and working to build confidence not only in kids, but also in adults who might struggle with how to navigate conversations about finances with kids. T. Rowe Price’s 2019 Parents, Kids & Money Survey found that half of parents have some reluctance to discuss money matters with their kids.

The Money Confident Kids program’s content is intended to be administered by an adult and serves as a turnkey solution for teachers, parents, and volunteers to discuss money matters with kids. By creating a more systematic process for adults, the program offers a shelf-ready approach to teaching financial concepts in the classroom and home. Each step has downloadable lessons and activities for kids. The refreshed site also includes games, tips, and other resources.

Over the past 10 years, T. Rowe Price’s financial education efforts have reached 12 million people.

For more information, visit troweprice.com or visit them on Twitter, YouTube, LinkedIn, Instagram, and on Facebook.

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