BET Networks Launches Exclusive Beauty-Focused Tutorials in Partnership with Beautycon

A partnership between BET and Beautycon is bringing viewers the latest make-up trends to the African American Consumer.
A partnership between BET and Beautycon is bringing viewers the latest make-up trends to the African American Consumer.

BET Networks Launches Exclusive Beauty-Focused Tutorials in Partnership with Beautycon

BET Networks reimagines the make-up tutorial format with stunning visual and shareable videos dedicated to the African American beauty enthusiast. Recently, BET Digital joined forces with Beautycon to launch original short-form beauty-focused content.

Featuring Black models and influencers of varying hair textures and skin tones, BET x Beautycon videos will showcase all of the latest trends and experimental makeup looks of the season. Watch the first videos of a series of must-share original content, now on BET.com/Style.

“We are thrilled to partner with Beautycon and deliver compelling digital videos to BET’s massive African American audience who are passionate about beauty content,” said Bobby Singh, Head of Digital BET Networks. “The launch of BET Digital’s original short-form tutorials for diverse make-up enthusiasts provides limitless opportunities to serve a community often overlooked in the beauty space.”

“Working with Viacom Digital Studios and the team at BET on this project has been an incredible experience,” said Moj Mahdara, CEO, Beautycon. “Our mission at Beautycon is to make sure we are always representing our audience, mirroring back to them what they bring to us in support, meaningful connection, and community. This partnership with BET Digital is another way for us to act on our commitment to representation and using our platforms to tell these diverse stories in the beauty space, and we are thrilled to be working with them.”

BET x Beautycon produced videos are available now on BET.com/Style, the BET Now app and BET’s Instagram account @BET, and follow the hashtag at #BETxBeautycon.

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