Iconic Italian sports and lifestyle brand LOTTO today announced the launch of its 2026 global brand campaign, 'Legends Begin with LOTTO,' debuting with a 90 second film directed by Anthony Mandler. Launching ahead of football's biggest global stage this summer, the campaign brings together a cross generational cast of athletes, tastemakers and cultural voices to sStructured as a cinematic relay, the film follows a soccer ball as it moves across generations, geographies and creative disciplines. Each pass represents a moment of connection, linking individuals through shared ambition, creativity and energy, and illustrating how ideas and influence travel across cultures.