May 5, 2026
Spike Lee and New Era CEO Chris Koch at Yankee Stadium showcasing the New Era x Spike Lee Limited-Edition Collection.
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The Cap that Changed the Game: New Era Celebrates 59FIFTY Day with Exclusive Spike Lee Collection
Every year on May 9, New Era's game-changing 59FIFTY® fitted cap silhouette is honored for its cultural influence, generational relevance and storied legacy. To mark this year's 59FIFTY Day, New Era will release a series of exclusive pieces that honor its history. At the center is a limited-edition seven-cap collection created with renowned filmmaker and creative visionary Spike Lee. Designed around the iconic 59FIFTY New Era x New York Yankees red cap first made in 1996, the collection pays homage to a 30-year partnership built at the intersection of sports, fashion, and culture.