June 3, 2026
Flavor Flav appears in new LOTTO global brand campaign - 'Legends Begin with LOTTO.' photo credit:/PRNewswire
Stories this photo appears in:
LOTTO Unveils 'Legends Begin with LOTTO' Global Campaign Ahead of Football's Biggest Global Stage
Iconic Italian sports and lifestyle brand LOTTO today announced the launch of its 2026 global brand campaign, 'Legends Begin with LOTTO,' debuting with a 90 second film directed by Anthony Mandler. Launching ahead of football's biggest global stage this summer, the campaign brings together a cross generational cast of athletes, tastemakers and cultural voices to sStructured as a cinematic relay, the film follows a soccer ball as it moves across generations, geographies and creative disciplines. Each pass represents a moment of connection, linking individuals through shared ambition, creativity and energy, and illustrating how ideas and influence travel across cultures.