July 29, 2026
Grown-out roots, a last-minute schedule change or that dreaded "hey boo..." text. Hair emergencies happen. Meet the Hairapist, your color confidante, here to help detangle hair stress one session at a time. When life doesn't cooperate, Dark & Lovely has your back with rich, fade-resistant color, brilliant shine and up to 8 weeks of confidence, all from the comfort of home. #DarkandLovely #TakeColorIntoYourOwnHands #Hairapy #FadeResist
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Dark & Lovely Introduces "The Hairapist," A Bold New Campaign Celebrating Taking Hair Color Into Your Own Hands
Dark & Lovely, the pioneer in hair color formulated for curls, coils and tighter textures, has launched its newest campaign, 'The Hairapist'. Starring marketing executive and cultural powerhouse Bozoma Saint John as "The Hairapist" alongside media personality and podcaster Scottie Beam as her distressed client, the campaign tackles a modern phenomenon: the emotional exhaustion of "stylist codependency" and the dread of the last-minute "hey boo" cancelation text.