February 4, 2026
Lamine Yamal for American Eagle (Courtesy of American Eagle)
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American Eagle Announces Lamine Yamal as Global Brand Ambassador
American Eagle Outfitters, Inc. (NYSE: AEO) announced today that the American Eagle brand has signed Lamine Yamal as Global Ambassador. The international football phenomenon will make history with AE’s first multi-year partnership, showcasing the brand’s dedication to global talent and investment in sports culture. Beginning in summer 2026, the five year deal will span multiple campaigns and include limited-edition product collaborations. Lamine Yamal's global appeal and confidence, on and off the field, make him an ideal partner for AE for years to come.