August 26, 2026
Stories this photo appears in:
AFT Launches ‘Shop Smart,' Not Target Campaign for Back-to-School
As teachers and families head back to school, the AFT has launched a nationwide campaign to urge them to shop at retailers other than Target for their school supplies. The "Shop Smart, Support Working Families" campaign was created in response to Target’s refusal to condemn the unlawful Immigration and Customs Enforcement activity that continues to roil communities around the country. A new website, ShopSmart.AFT.org, along with an associated digital and print ad initiative, helps educators and families shop for school supplies at local stores and outlets that respect labor rights, instead of at Target.