September 17, 2025
UMI with göt2b Curled. got2b
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göt2b® Teams Up with Artist UMI and MAX for a Custom Partnership, Celebrating Self-Expression and Bold Curls
göt2b®, the trend-forward styling brand from Henkel, is thrilled to announce its newest partnership with MAX and musical artist UMI, launching this September to celebrate self-expression, bold beauty, and confidence. Together, they will provide fans with an immersive experience blending music, style, and the ultimate curl care spotlighting göt2b's new curled line.