October 1, 2025
Courtesy of YSL Beauty
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YSL BEAUTY CHAMPIONS THE NEXT GENERATION OF SCENT, SPORT AND STYLE: SHAI GILGEOUS-ALEXANDER AS A U.S. VOICE OF MYSLF ABSOLU
YSL Beauty celebrates three-time All-NBA First Team, and reigning NBA MVP and Finals MVP, Shai Gilgeous-Alexander, as a U.S. Voice for the new iteration of MYSLF: MYSLF ABSOLU. An embodiment of modern, multi-dimensional athleticism-meets-iconicity, Shai is a dynamic and stylish force both on and off the court, where his skill and individual creativity join to create a radical expression.