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Danessa Myricks wins Most Innovative Brand for Danessa Myricks Beauty at The Ipsies: 2025 Beauty Awards. IPSY

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IPSY Predicts a Makeup Artist Beauty Movement in First-Ever Beauty Discovery Report

IPSY, the ultimate beauty membership and discovery platform, announced its first-ever Beauty Discovery Report at last night's The Ipsies: 2025 Beauty Awards. Created to uncover trends currently driving consumer shopping behaviors in beauty as well as provide a look at what products are rising to the top of the crowded marketplace, the 2025 Beauty Discovery Report draws on insights from its community of 20+ million beauty enthusiasts.