June 18, 2025
Founder and Creative Director of TIER, Nigeria Ealey and Guest Designer Reyna Noriega celebrate the preview of the exclusive BACARDÍ x TIER “Rooted in Rhythm” merch collection at the La Placita de BACARDÍ event in NYC. PRNewsfoto/BACARDÍ® Rum
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BACARDÍ® Rum Brought The Spirit of Puerto Rico to New York City with La Placita de BACARDÍ
BACARDÍ® rum brought a taste of Puerto Rican culture to the heart of New York City with La Placita de BACARDÍ – an immersive celebration inspired by San Juan's legendary La Placita de Santurce. As Puerto Rico and Latin Caribbean culture continues to inspire pop culture globally, BACARDÍ is proud to shine a light on the island, where its rum is crafted at the world's largest premium rum distillery, CASA BACARDÍ, in Cataño. La Placita de BACARDÍ highlighted Puerto Rico's vibrant music, food, and fashion.