BlackPressUSATarget Continues to Pay the Price for Breaking Promise to Black America

BLACKPRESSUSA NEWSWIRE — While Target remains silent on its declining traffic, the contrast with its competitors is glaring. Costco, which maintained its DEI commitments despite political attacks, saw

Target is losing more than its commitment to equity, it’s losing customers. For the eighth consecutive week, shoppers have turned away from the retail giant following its decision to dismantle its diversity, equity, and inclusion (DEI) program in January. New data from Placer.ai shows store visits during the week of March 17 fell by 5.7% compared to the same time last year. That follows a 7.1% decline the week before, bringing the average drop over the past two months to 6.2%. The fallout has been swift and steady. Target’s quiet retreat from DEI—after years of vocal support for racial and social justice and a multi-billion-dollar pledge—triggered an immediate backlash. Faith leaders, civil rights organizations, and everyday consumers responded with public pressure and calls to action.

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• April 7, 2025