September 4, 2024
Scottie Beam for the New Era “Forever New York” FW24 Collection. New Era Cap
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NEW ERA DROPS ITS "FOREVER NEW YORK" FW24 COLLECTION IN COLLABORATION WITH THE NFL
New Era Cap LLC, the international sports and lifestyle brand, announced its FW24 collection featuring the "Forever New York" campaign with the NFL just in time for NFL Kickoff taking place on Sept. 5. Queens native and professional BMX athlete Nigel Sylvester, was tapped to creative direct and curate the fashion-forward looks. Inspired by his roots and connection to the Big Apple, Sylvester's energetic style as a tastemaker at the intersection of sports and fashion brings forth this first of its kind campaign as the creative advisor sourcing talent and overall look of the campaign. All 32 teams in the league are represented in the full apparel line, featuring hats, hoodies and tees including the NY Giants and the NY Jets.