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Cash App and pgLang’s project3 Release New Video Starring Doechii to Promote Financial Literacy

Recently, Cash App launched the latest iteration of its financial literacy brand campaign “That’s Money” in collaboration with project3, pgLang’s in-house creative agency. The Barbershop, featuring rapper and singer Doechii and comedian ExavierTV, highlights the power of strategic self-investment and sharing financial lessons learned along the way with others. The spot was directed by renowned filmmaker Calmatic.