April 10, 2024
Charlie Engman.
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COACH ANNOUNCES JAYSON TATUM AS NEW AMBASSADOR
Coach announces American professional basketball player Jayson Tatum as an ambassador for the house with a campaign launching today featuring Spring 2024 watches and sunwear. Rooted in Coach's Courage to Be Real mission of inspiring others through exploring all sides of yourself with confidence, the partnership marks a new chapter in the house's vision of Expressive Luxury and purpose-driven storytelling that champions fashion as a platform for courageous self-expression.