May 17, 2023
Samra Origins
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BLUE BOTTLE COFFEE AND THE WEEKND PARTNER TO LAUNCH "SAMRA ORIGINS"
Blue Bottle Coffee, a global leader in specialty coffee, has announced a partnership with multi-platinum recording artist Abel "The Weeknd" Tesfaye and his record label, XO. Together, they have created Samra Origins, a brand and product line celebrating Ethiopian culture and excellence in coffee. Named in honor of The Weeknd's mother Samra, Samra Origins pays homage to his family's heritage with a shared respect for Ethiopia — the proud birthplace of coffee.