June 14, 2023
TikTok-famous food reviewer Keith Lee is partnering with Pepsi Dig to bring back the Restaurant Royalty program to rally consumers to nominate their favorite Black-owned restaurants and give them a chance to win $10,000. PEPSI.
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PEPSI® Dig In Partners With Food Reviewer Keith Lee To Help Find the Country's Best Black-Owned Restaurants
Pepsi Dig In, a platform designed to drive access, business growth and awareness for Black-owned restaurants, is kicking off its latest call for submissions for its Restaurant Royalty program with one of social media's most well-known diners: food reviewer Keith Lee who boasts twelve million TikTok followers. Entering its sophomore year, Restaurant Royalty, a program which recognizes the country's best Black-owned restaurants, will tag team with Lee to help transform the lives of Black restaurant owners and their businesses with his posts.