June 7, 2023
PRNewsFoto/Lupus Foundation of America
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Lupus Awareness Campaign Empowers Black/African American and Hispanic/Latina Women to Stop Ignoring Symptoms That Could Be Lupus-Related
Newly rebranded campaign includes powerful imagery of real women with lupus who share their story
The Lupus Foundation of America (LFA) launched the rebranded Be Fierce.Take Control.™ campaign during Lupus Awareness Month with rebranded imagery to connect with young Black/African American and Hispanic/Latina Women at greater risk of developing lupus in their lifetime. The campaign empowers women to take control of their health, highlights common lupus symptoms and encourages those that may be experiencing symptoms to talk to their healthcare providers.