July 5, 2023
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Sprite Summer Campaign Honors Hip-Hop 50th Anniversary by Teaming Up with Some of the Genre’s Biggest Stars
Sprite – a brand that has championed hip-hop culture for more than 35 years – will celebrate the groundbreaking genre’s 50th anniversary this summer with a buzzworthy TV spot starring a crew of living legends and rising stars, a new limited-edition flavor, sponsorship of one of the year’s most anticipated concert tours and a series of exclusive merch and experience drops.