January 4, 2023
Ben Jealous
Stories this photo appears in:
Ready for Our Earth Shot
In the 1960s and early 1970s, the United States spent the current dollar equivalent of just under $300 billion on “landing a man on the moon and returning him safely to Earth” as President Kennedy proposed in 1961. Ever since, that combination of aspiration and expenditure has made us call any well-financed goal that seems improbable, if not impossible, a “moonshot.”