August 30, 2023
Image courtesy of PROUDLY
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Gabrielle Union and Dwyane Wade Announce EWG VERIFIED® Mark for PROUDLY Baby Care Brand
The entire brand line of affordable baby care products that centers the needs of Black & Brown babies has met the strictest health standards of the Environmental Working Group.
PROUDLY, the baby care line created for the needs of melanin-rich skin tones co-founded by Gabrielle Union and Dwyane Wade, announces today the brand has received the EWG VERIFIED® mark by the Environmental Working Group (EWG) for all their skin care formulas and baby wipes within the brand's portfolio. By becoming EWG VERIFIED, PROUDLY is recognized to meet EWG's strictest health standards, meaning the products contain none of EWG's chemicals of concern and provide full ingredient transparency. As the first product line made specifically for melanated baby skin, PROUDLY is a first in category for EWG verification.