November 16, 2022
De Beers global brand ambassador Lupita Nyong’o. PRNewsFoto.
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De Beers is proud to announce Lupita Nyong’o as its first Global Ambassador. The Academy Award-winning actor stars in the new brand campaign, De Beers: Where It Begins, which tells the story of the only global luxury brand that starts at the source. As a core element of the partnership Nyong’o will support De Beers’ Building Forever commitment, which aims to advance women and girls where its diamonds are discovered.