November 2, 2022
Michelle Wainwright started her business, Cute as a Cupcake, in 2015.
PHOTO PROVIDED BY MICHELLE WAINWRIGHT.
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BLACK BUSINESS OWNER RECEIVES BRAND HELP FROM MARKETING EXPERT
Michelle Wainwright started Cute as a Cupcake in 2015 when she lost her job in the pharmaceutical industry. She took her severance and used it to start the business. She sold her cupcake jars at vendor fairs and Farmer’s Markets. Then she had a kiosk in the mall in Merrillville, and now, she has a brick-and-mortar location in Merrillville.